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PLUM is a unique Australian family owned business producing quality, designed baby and children’s wear. The business was established in 1965 by Bob and Nell Pepper, and run for many years by Rob Pepper, and is today owned and managed by Bob’s grandson Shane Pepper and his wife Eugenie, who with their 2 young children, Tommy and Chloe, fully understand the needs of today's parents.

PLUM aims to offer stylish, well designed, high quality, practical everyday fashion at realistic prices. In addition to the 'PLUM' brand 'PRECIOUS' is designed for newborn babies (size 0000-00) offering a more traditional, nostalgic collection with soft fabrics and colourations for a gentle start in life.

See our full range of Plum and Plum Precious items here.